What drives the business of real estate according to commonly held practices?

The business of real estate is primarily driven by networking. Successful real estate professionals understand that building and maintaining strong relationships with clients, colleagues, and industry stakeholders is crucial for generating leads, gaining referrals, and enhancing their reputation within the community. Networking facilitates opportunities for collaboration and exchange of information, which can lead to better market insights and more effective strategies for buyers and sellers.

While checklists, market analysis, and visual aids are certainly important tools within the real estate industry, they serve primarily as supporting elements in the overall process rather than the fundamental driving force. Checklists help agents stay organized and ensure that key tasks are not overlooked, while market analysis allows agents to make informed decisions based on data. Visual aids can enhance presentations and marketing efforts, making properties more appealing to prospective buyers. However, the essence of real estate transactions often hinges on the connections and relationships fostered through networking.