What does advertising include according to real estate practices?

In the context of real estate practices, advertising encompasses a wide array of methods used to promote properties available for sale or lease. Placing a "for sale" or "for lease" sign on the owner's property is a fundamental component of advertising because it serves as a direct and visible means of attracting potential buyers or tenants. This physical signage captures the attention of people who may be passing by, creating immediate awareness of the property's availability.

While other methods such as online listings, marketing brochures, and open houses are also forms of advertising in real estate, they represent specific strategies within the broader advertising framework. The placement of a sign is often one of the first steps in the advertising process, effectively notifying the local community that the property is on the market. It plays a significant role in traditional real estate marketing and establishes a physical presence that can lead to inquiries and showings.

This reasoning highlights the importance of signage as a basic yet crucial aspect of real estate advertising.